AIME LUXURY
Monica Mei of AIME asked us to shoot her collection, now available in her new Yorkville boutique. The brief was to create an opulent feeling, suitable for the rich silks and wools her collection uses. Lots of texture, some post-production magic and beautiful makeup created a lush feeling.
With international stints at HBC in Toronto, Emporio Armani in New York, Johanna Ho in Hong Kong, and Ports International in China, Monica Mei sets out to create a line inspired by travels, experiences, loves and dreams – fusing a new form of living with love for the Aime contemporary collection.








